May 2, 2024 10:39 am

Insert Lead Generation
Nikka Sulton

Citra Living, a division of Lloyds Banking Group, is expanding its footprint in Gloucestershire with the addition of more than 150 new family rental homes. These properties, acquired from Barratt, the largest housebuilder in the country, mark a strategic move by Citra to bolster its rental portfolio. With a total of over 2,000 properties under its management across the UK, Citra aims to provide quality housing solutions to families in the region.

This partnership between Citra and Barratt underscores a commitment to meeting the growing demand for rental accommodation. By introducing these new properties to the rental market, Citra seeks to address the need for affordable and accessible housing options, particularly for families in Gloucestershire.

Citra, a division of Lloyds Banking Group, has announced a significant expansion in Gloucestershire’s rental market with the acquisition of over 150 new family homes. These homes are part of a strategic partnership with Barratt Homes Bristol and are located in the Winnycroft Lane development in Matson, near Gloucester. The move underscores Citra’s commitment to providing quality housing solutions across the UK, adding to its existing portfolio of more than 2,000 homes.

The newly acquired properties offer a diverse range of living options, including 2, 3, and 4-bedroom homes. With the first wave of homes set to be completed by summer, families can soon anticipate modern and comfortable living spaces. Situated just 3.5 miles south of Gloucester, the Winnycroft Lane development is poised to become a vibrant community hub within easy reach of the city’s amenities.

Winnycroft Lane forms part of a larger housing project aimed at delivering up to 420 residential units. This expansion not only addresses the growing demand for housing in the region but also contributes to the development of sustainable communities. Citra’s partnership with Barratt Developments signifies a concerted effort to streamline the delivery of new homes in the private rental sector. By leveraging their combined expertise and resources, the collaboration aims to accelerate the availability of high-quality rental properties.

The strategic alliance between Citra and Barratt Developments represents a significant step towards meeting the evolving needs of renters in Gloucestershire. With an emphasis on affordability, accessibility, and community integration, the Winnycroft Lane development is poised to offer residents a desirable blend of modern living and convenience. As the project progresses, Citra remains committed to delivering exceptional rental experiences and contributing to the ongoing growth and vitality of the local housing market.

Citra and Barratt have joined forces to deliver more than 1,500 homes through collaborative projects across several regions, including Bedfordshire, Northumberland, Lancashire, and the South West. This partnership marks a concerted effort to address the increasing demand for quality housing in these areas. By leveraging their respective strengths and resources, Citra and Barratt aim to provide homes that cater to the diverse needs of families in these communities.

Andy Hutchinson, Citra Living’s managing director, emphasises the allure of Gloucestershire as a prime location for residential development. He points to several factors contributing to the region’s attractiveness, including its thriving knowledge-based economy, well-established transportation links, and the appealing blend of rural tranquillity and urban conveniences. With a track record of sustained growth and significant investment over the past decade, Gloucestershire stands out as an ideal destination for families seeking to establish roots in a vibrant and dynamic environment.

“Our long-standing partnership with Barratt has created a significant portfolio of high-quality homes – growing communities and delivering homes in places where people want to live. We look forward to welcoming our first customers to Winnycroft as we reach this latest milestone in the partnership which will pave the way for more new schemes in future.”

And Steve Mariner, sales and marketing director at Barratt Developments, adds: “Winnycroft is an excellent development that showcases our ongoing partnership with Citra really well. It brings new homes to the private rental sector in Gloucestershire where they join a thriving new community ready for people to move in this summer.”

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