✅ Updated March 2026
Rent to Rent Leaflet Campaigns:
Templates, Targeting and ROI
A well-targeted leaflet campaign can generate a consistent flow of landlord enquiries at low cost. This guide covers design, targeting, distribution, and how to calculate whether the numbers stack up.
What This Guide Covers
Why Leaflet Campaigns Work for Rent to Rent
Leaflet campaigns work for rent to rent because they reach landlords where they live — literally. A landlord who receives a well-designed leaflet through their door, at a time when they have a void or a difficult tenant, is highly likely to pick up the phone.
The key advantages are low cost per contact (typically 10–30p per leaflet including print and delivery), high geographic precision (you can target specific streets you know have high landlord concentrations), and a physical format that tends to sit on the kitchen worktop rather than being immediately deleted like an email.
How to Design an Effective Rent to Rent Leaflet
Your leaflet needs to communicate one message clearly: you pay landlords guaranteed rent every month with no management hassle. Everything else is secondary.
- Headline — make the benefit unmissable: ‘Guaranteed Monthly Rent — We Pay You Every Month’ or ‘Your Property, Our Management, Your Guaranteed Income’
- Sub-headline — address the pain: ‘No voids. No tenant headaches. No management stress.’
- Bullet points — list 4–5 key benefits: guaranteed rent paid monthly, we handle all tenant management, full compliance maintained, professional HMO management, we pay even when rooms are empty
- Call to action — make it easy to respond: a phone number, a website URL, and optionally a QR code linking to a landing page
- Professional design — use Canva or hire a designer. A cheap-looking leaflet signals a cheap service. Invest in a clean, professional design that reflects the quality of your business
- Size — A5 is the most common and cost-effective format. DL (one-third A4) fits through letterboxes easily and costs less to print
How to Target and Distribute Your Leaflets
Random distribution wastes money. Target your leaflets to areas with high landlord concentrations:
- HMO register data — your local council publishes a register of licensed HMOs. Map these to identify streets with high HMO density and target those streets first
- Rightmove and Zoopla — identify streets with the highest concentration of rental listings. These streets have the most landlords
- Land Registry data — properties where the registered owner address is different from the property address are likely rental properties. This data is available via Land Registry searches
- Distribution method — use a Royal Mail door-to-door service for volume distribution (typically 10–15p per leaflet for delivery). For targeted street-by-street campaigns, self-delivery or a local leaflet distributor is more cost-effective
- Frequency — a single delivery rarely produces significant results. A programme of 3–4 deliveries to the same addresses over 8–12 weeks produces far higher response rates as the message becomes familiar
Frequently Asked Questions
How many leaflets do I need to distribute to get a rent to rent deal?
Typical response rates for well-targeted property leaflet campaigns are 0.5–2%. To generate 10–20 enquiries, you need to distribute 1,000–4,000 leaflets. Converting 10–20 enquiries to a deal depends on your follow-up and pitch. Budget for multiple rounds of distribution rather than a single large drop.
How much does a rent to rent leaflet campaign cost?
Print costs for 1,000 A5 leaflets range from £25–£60 depending on quality and supplier. Delivery via Royal Mail door-to-door adds approximately £150–£200 per 1,000. Self-delivery or a local distributor costs less. Budget £150–£300 per 1,000 leaflets for a complete print-and-distribute campaign. For more detail, see our door-knocking strategy guide.
Should I use a letter or a leaflet for rent to rent outreach?
Both work. A personalised letter tends to achieve higher response rates (it feels more personal and less like advertising) but costs more to produce. A well-designed leaflet is cheaper to produce in volume and can include more visual elements. Many operators run both — a letter campaign to highly targeted landlords and a leaflet campaign to broader geographic areas.
Build Your Rent to Rent Lead Pipeline
Property Accelerator covers every proven lead generation method for rent to rent — so you always have a pipeline of motivated landlords to speak to. For more detail, see how VAT applies to rent to rent.
Watch the Free Training ← Back to Main Guide