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✅ Updated March 2026

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How to Find Rent to Rent Deals
on Rightmove and Zoopla

Rightmove and Zoopla are not just for buyers and renters — they are a goldmine for rent to rent operators who know how to search. This guide shows you exactly how to find motivated landlords through property portals. For more detail, see how VAT applies to rent to rent.

Why Rightmove and Zoopla Are Useful for Rent to Rent

Property portals list properties that landlords are actively trying to let. A property that has been listed for weeks or months without letting is a strong signal of a motivated landlord — someone struggling to find tenants, dealing with voids, or frustrated with the traditional letting process. For more detail, see how to find motivated landlords.

These are exactly the landlords most receptive to a rent to rent approach. You are offering them guaranteed income, no voids, and no management headaches — directly solving the problem that has kept their listing active and unlet.

💡 Look for Pain SignalsProperties listed for 3+ weeks in a market where similar properties let quickly are the clearest signal of landlord pain. Sort Rightmove results by ‘Oldest Listed’ to find these properties immediately.

How to Search Rightmove and Zoopla for Rent to Rent Opportunities

Follow this systematic search approach:

  • Search by your target area — set your search to your target city or postcode area. Filter for the property type you want to offer as HMO or SA (3–5 bedroom houses or flats for HMO; 1–2 bedroom flats in city centres for SA)
  • Sort by oldest listed — on Rightmove, sort results by ‘Oldest Listed’. Properties that have been sitting on the market for 3+ weeks are your primary targets
  • Look for reduced price signals — properties with ‘Price Reduced’ tags have landlords who are already under pressure and more likely to consider alternative arrangements
  • Note the listing agent — if the property is listed through a letting agent, approach the agent. If listed privately (directly by the landlord), approach the landlord directly. Rightmove allows direct contact with private landlords
  • Track properties systematically — use a spreadsheet to track which properties you have approached, when, and the outcome. Follow up on properties that do not respond within 1–2 weeks

How to Approach Landlords You Find on Portals

When contacting a landlord whose property you have found on Rightmove or Zoopla, your message should be professional, concise, and focused on the benefit to them:

Sample email/enquiry message:

‘Hi [Name], I noticed your property at [address] has been on the market for a while. I specialise in property management in [city] and work with landlords to provide guaranteed monthly rent with zero voids and no management hassle. If you are open to a conversation, I would love to explain how this works and whether it could suit your situation. Happy to call at your convenience.’

Keep it short. The goal of the first message is to get a conversation — not to explain everything. Once you are speaking with the landlord, you can present the full proposal.

✅ Volume and ConsistencyExpect to contact 20–40 landlords to generate 3–5 conversations, and 3–5 conversations to close one deal. Portal prospecting is a numbers game — set a weekly target for new contacts and stick to it.

Frequently Asked Questions

Is it against Rightmove’s terms to contact landlords for rent to rent?

Rightmove allows enquiries on listed properties. Contacting landlords about their listed properties is standard practice. The key is to be honest about who you are and what you are proposing — do not pretend to be a prospective tenant if you are a rent to rent operator. Transparency builds trust and is a better foundation for the business relationship you want to create.

Should I contact the agent or the landlord directly?

If the property is listed through an agent, contact the agent first. Explain that you are a property management company interested in taking on the property as a long-term let. Some agents will pass your enquiry to the landlord; others may have their own corporate let programme. If listed privately, contact the landlord directly. For more detail, see corporate lets for rent to rent.

How many properties should I contact each week on Rightmove?

Set a target of contacting 10–20 new properties per week as part of your lead generation activity. Combined with other sourcing methods (direct mail, cold calling, networking), this level of portal prospecting should generate a steady pipeline of landlord conversations. Track every contact in a CRM or spreadsheet. For more detail, see our cold-calling strategy.

Master Rent to Rent Deal Sourcing

Property Accelerator covers every proven method for finding and closing rent to rent deals — including Rightmove, direct mail, cold calling and social media.

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