Woodbridge, a charming town in Suffolk, has been named the happiest place to live in Great Britain for the first time in Rightmove’s annual Happy at Home Index. The ranking is based on the experiences of local residents, who were asked to rate a variety of factors contributing to their overall satisfaction with where they live.
Residents of Woodbridge scored particularly highly for their sense of belonging and the ability to be themselves within the community. The town also stood out for its strong community spirit, with many highlighting the warmth and friendliness of the people who live there. This welcoming atmosphere is complemented by the town’s easy access to essential services, such as local doctors’ surgeries and schools, making it an ideal place to live for families and individuals alike.
In second place this year is the London Borough of Richmond upon Thames, which was also the winner in 2023. This area continues to be popular due to its picturesque surroundings, excellent public transport links, and a variety of local amenities, contributing to its residents’ high level of contentment.
Hexham in Northumberland, another frequent high scorer in previous years, came in third place this year. This historic market town is known for its beautiful countryside, strong community feel, and high-quality local services, maintaining its place as one of the happiest places to live in the UK.
The Rightmove index highlights the importance of factors such as community, local services, and the ability to live in harmony with one’s environment, all of which play a key role in determining happiness levels in different areas. This study continues to provide valuable insights into what makes certain locations more desirable and how they contribute to residents’ overall well-being.
Monmouth has once again been crowned the happiest place to live in Wales, continuing its reign as a favourite among residents. The town’s residents gave it high marks across the board in the annual Happy at Home Index, which measures how satisfied people are with their local area.
In Scotland, Stirling claimed the top spot, proving popular with locals who highlighted its scenic beauty and community spirit as key factors contributing to their overall happiness. The index, which gathered responses from over 35,000 people, showed that the happiest regions this year were in Scotland, Wales, and the South West of England, where residents generally expressed high levels of satisfaction with their living conditions.
Conversely, people in the East and West Midlands reported lower levels of happiness, with these areas ranking as the least content places to live. The survey revealed that more than a third (34%) of respondents believed they would be happier living elsewhere, with the West Midlands being the region where people most frequently expressed this sentiment.
Interestingly, the desire to move was particularly common among Gen-Z residents (18 to 24 years old), who were the most likely group to consider relocating. In contrast, people aged 55 and older were the least likely to express discontent with their living situation, suggesting that as people age or settle into their homes, they become more content with their surroundings.
The Happy at Home Index continues to offer valuable insights into how different factors, such as age, location, and lifestyle, influence our overall happiness and satisfaction with where we live. It seems that while younger generations are more inclined to seek a change, older residents are more likely to find fulfilment in their current homes.
For those looking to improve their happiness with where they live, the type of environment most conducive to contentment was found to be a rural setting, particularly one near a woodland or forest. Additionally, proximity to a National Park or National Landscape, previously known as an Area of Outstanding Natural Beauty, also contributed significantly to residents’ overall happiness.
Rightmove’s analysis this year revealed that feeling proud to live in an area was the top factor driving overall happiness. This sense of pride was enhanced by less tangible elements, such as a strong sense of belonging and the ability to truly be oneself in the community. These aspects play a key role in shaping a positive living experience for residents, fostering a deeper connection to the area.
While still important, living near family and friends ranked as the least significant factor in overall happiness. This suggests that, while relationships remain a crucial part of people’s lives, other factors—such as personal connection to the environment—may weigh more heavily in shaping how content we feel in our homes.
The Happy at Home Index is a valuable tool that measures various drivers of happiness, helping to uncover what makes a community truly fulfilling. It highlights the importance of both tangible and intangible elements, offering valuable insights into how individuals can create a more satisfying and happy living environment.
Happiness Factor | Rank |
I feel proud about the area I live in | 1 |
I feel a sense of belonging | 2 |
I can be myself | 3 |
I earn enough to live comfortably in my area | 4 |
Public transport connections i.e. bus, train, tram | 5 |
Sports and recreational activities | 6 |
There’s a real sense of community spirit | 7 |
Essential local services e.g. doctors, schools | 8 |
Generally the people are friendly and polite | 9 |
Nature and green spaces | 10 |
Employment opportunities and desirable jobs | 11 |
I have the option to work from home | 12 |
Non-essential amenities e.g. restaurants, shops | 13 |
Artistic and cultural activities | 14 |
I live near to family and/or close friends | 15 |
Great Britain’s Happiest Places 2024 | ||||
Rank | Place | Region | Average Asking Price | Average Asking Rent (per calendar month) |
1 | Woodbridge | East of England | £441,569 | £1,478 |
2 | Richmond upon Thames | Greater London | £939,329 | £3,131 |
3 | Hexham | North East | £313,147 | £840 |
4 | Monmouth | Wales | £320,974 | £1,335 |
5 | Harrogate | Yorkshire and The Humber | £394,312 | £1,439 |
6 | Skipton | Yorkshire and The Humber | £263,479 | £1,030 |
7 | Sevenoaks | South East | £881,061 | £2,924 |
8 | Leigh on Sea | East of England | £465,542 | £1,796 |
9 | Cirencester | South West | £384,013 | £1,495 |
10 | Wokingham | South East | £590,949 | £2,120 |
11 | Winchester | South East | £578,760 | £2,069 |
12 | Stirling | Scotland | £214,441 | £1,227 |
13 | Stratford on Avon | West Midlands | £413,115 | £1,604 |
14 | Horsham | South East | £458,641 | £1,983 |
15 | Kendal | North West | £285,645 | £966 |
16 | Kensington and Chelsea | Greater London | £1,667,573 | £5,345 |
17 | Chorley | North West | £197,199 | £883 |
18 | Hove | South East | £555,193 | £1,993 |
19 | Wandsworth | Greater London | £865,205 | £3,159 |
20 | Hitchin | East of England | £510,612 | £1,730 |