Holly Williamson has been appointed as the new chief executive of Generation Rent, taking over from Ben Twomey, who led the organisation for the past three years.
Her appointment comes as the private rental sector enters a significant period of change, with the Renters’ Rights Act now in effect and continued debate around possible rent controls.
New Leader with Rental Market Experience
As a private renter herself, Williamson is expected to bring personal experience of the challenges faced by tenants into the role.
Before joining Generation Rent, she reportedly managed the constituency office of MP John Healey. She also holds a Master’s degree in Politics, recently completed a Graduate Diploma in Law, and serves as a trustee for Hopian, a charity supporting survivors of domestic abuse.
Williamson said that secure, affordable and good-quality housing is essential, adding that while the Renters’ Rights Act represents a major step forward for tenants in England, further work is still needed to improve renting conditions across the UK.
She said her own experience as a renter would help ensure private tenants’ concerns are represented in discussions with policymakers.
Focus on Rising Rental Costs
Karen Buck, chair of the Generation Rent Board, welcomed Williamson’s appointment and praised outgoing chief executive Ben Twomey for guiding the organisation through its campaign for the Renters’ Rights Act.
She said Williamson will lead Generation Rent through its next phase, with priorities including improving enforcement, addressing rising rental costs and ensuring tenants have a stronger voice in political decisions.
Williamson has previously called for limits on how much landlords can increase rents, arguing that rising housing costs are placing significant pressure on renters.
She said that many tenants are struggling with high rents, which can affect household finances, family stability and the ability to afford essential living costs.
Williamson has urged the government to take action to control rapid rent increases, particularly as concerns over inflation and affordability continue.
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